Info
A multidisciplinary designer in constant evolution, moving with change, and sustained by passion.
I Design Brands, Products, Events, and Platforms
Yasser Alhumaikani is a branding expert and multidisciplinary designer based in Riyadh, with over 25 years of experience spearheading and elevating projects for 260+ high-profile companies and iconic brands from Saudi Arabia and the region, across 30+ business sectors. Founder of YaStudio Agency, SaudiStudios platform, and BeSaudi creative events.
Advisory & Academic Roles
An Advisory Board Member at the College of Design, Princess Nourah bint Abdulrahman University, and College of Design and Architecture, Dar Al Uloom University.
Early Age
Born in 1983, his passion began at the age of ten when he started writing calligraphic awareness campaigns on elementary school posters. In the intermediate stage in 1997, an Arabic calligraphy using the Kufic script of “Mashafi” and “Fatimi” won the silver prize in the National Competition for Arabic Calligraphy and was ranked among the best entries. Then his journey in graphic design began with the first use of Photoshop in 2001.
Branding Work
Yasser has left his mark on numerous high-profile brands, including Bahri, Ibraq (Naming & Strategy), Dkhoni, Nawat, View, Wathbah, NasJet, Omrania, Awfad Hotel, Sekak, AlGhadeer Compound, ORYX, Sultan Holding, AlRajhi Real Estate, Wagyu, Suhail, Diplab, Candira, Drs. Lounge Clinic, Dermore, Nayel Clinic, RahtySpa, and Nabatati.
Naming Work
Among Yasser’s most distinctive contributions to the branding field is his work in brand naming, developing names for local and international brands across a wide range of industries and styles, including Ibraq, Awfad Hotel, Dermore, RahtySpa, Cira Clinic, Rikes Padel Academy, B-Style, Excellect Factory, and more. Each name carries its own story and purpose, shaped by the brand’s strategy, market context, and audience. His naming work reflects a deep understanding of how a well-crafted name drives market positioning, builds recognition, and becomes the foundation of a lasting brand identity.
Some of his work has been featured in various publications and online platforms. He is frequently nominated for major design projects, competition judging, and training and teaching positions at various Saudi universities and institutes.
Founded Ventures
Yasser’s entrepreneurial work extends beyond branding consultancy into platform-building and community development, through three founded ventures that have shaped the Saudi creative landscape.
Platform
SaudiStudios | 2016
In 2016, he founded SaudiStudios, a directory of creative organizations in Saudi Arabia that connects users to and facilitates access to Saudi creative agencies, platforms, spaces, and stores.
SaudiStudios covers advertising agencies, creative and educational platforms, workspaces, art galleries, and stores offering creative and cultural products.
Today, SaudiStudios has 1,000+ creative organizations across 42 creative categories from 26 Saudi cities.
Events
BēSaudi | 2013
In 2013, he founded BēSaudi, a platform that hosts creative events to promote knowledge of the diversity and interconnectedness of creative fields, bringing professionals from diverse disciplines across multiple Saudi cities to foster collaboration and industry dialogue.
BēSaudi aims to highlight both established and emerging talents, raise awareness of the rapidly evolving art scene and the interconnectedness of creative fields, and to provide a unified space for creators to connect and exchange experiences.
BēSaudi has hosted 16 creative events “Bēhance” & “Mēntors” and 16 dialogue sessions “Crēated” across various cities in the Kingdom, including Riyadh, Jeddah, Al Khobar, Jazan, and Medina. These events have attracted thousands of visitors, bringing them together with hundreds of creators from diverse fields of art and creativity.
Studio
YaStudio | 2003
Yasser founded YaStudio, one of Saudi’s pioneering branding agencies, in 2003. Delivers end-to-end brand solutions, from strategy and naming to identity design, applications, and activation.
For more than 23 years, YaStudio has gained extensive experience developing the branding for 200+ clients, including major Saudi companies and brands that have become nationally distinctive.
Areas of Expertise
Every engagement draws on a deep and interconnected set of skills, built over decades and applied across hundreds of projects.
Skills & Capabilities
01
Branding
Building brands from the ground up, from strategic foundations and naming to full identity systems that are clear, distinctive, and built to last.
Brand Strategy
Brand Development
Brand Naming
Brand Design
02
Design
Designing visual systems that are structured, elegant, and purposeful, from graphic design and typography to presentation and design systems.
Design System
Graphic Design
Presentation Design
Type Design
03
Consultation
Guiding teams, talents, and organizations through the creative process, offering direction, clarity, and expertise at every stage of the brand journey.
Branding Consultation
Creative Direction
Talents Mentoring
Design Leading
Methodology
Behind every distinctive identity is a disciplined process, built on structure, curiosity, and obsession.
Yasser’s work is driven by simplicity, elegance, and balance. Translating complex ideas into consistent brand systems, underpinned by deep domain knowledge, focused specialization, passion, and a commitment to continuous development.
He continually seeks innovative approaches to push the boundaries of design, aiming to create brand identities that remain effective and impactful for years to come.
01
Understand
Immerse deeply in the brand, the project, and its full context, exploring the business, the audience, the market, and the ambition behind the brief.
02
Collect
Gather all relevant information, references, and resources, building a solid foundation of insight that informs every decision ahead.
03
Organize
Structure, filter, and refine the collected material, identifying what matters most and establishing a clear direction before any creative work begins.
04
Think
Explore, brainstorm, and sketch freely, pushing ideas in multiple directions to uncover the most compelling and strategic creative solution.
05
Create
Develop the chosen concept into a full visual language, crafting how it looks, feels, and functions across real-world applications, ready for the first client presentation.
06
Refine
Evolve and elevate the concept based on client feedback, fine-tuning every detail until the work reaches its final, most considered form.
07
Deliver
Hand over all assets and resources in a well-organized, professionally structured package, ensuring a seamless transition from studio to implementation.
Timeline
Work Experience
2001 – Today
2026
It’s been a while 😮💨
Completing 25 years of cumulative experience in graphic design and developing more than 260 brand identities for distinctive brands.
2022
All creatives need mēntors
Founding Mēntors, casual creative events that bring together talented creative individuals with prominent leaders.
2016
Let’s make it easy to find a creative agency
Founding SaudiStudios, a platform that facilitates search and access to Saudi creative agencies.
2013
From leading creative studio to creative events
Founding BeSaudi, a platform that oversees a group of creative events in the Kingdom of Saudi Arabia.
2009
The station I am most proud of in my entire career
Joined Elm Company as Creative Director for 3 years from 2009 to 2012.
2003
It’s time to move from solo to team work
Founding YaStudio, a boutique creative studio specializing in branding.
2001
The passion is glowing
The beginning of interest and passion in graphic design and taking it as a professional career.
Talk
Community Contribution & Thought Leadership
Committed advocate for the growth of the creative industry.
EVENTS, PODCASTS, AND ORGANIZATIONS
WHY I LOVE RED
Red is not just a color, it’s a statement
For me, red has always been more than a visual choice. It shows up in my personal brand as a highlight, pulling the eye to what matters most. And it lives in my space, my surroundings, and the things I choose to be around every day; even the light I rely on in my car, my office, and my room is red. Red isn’t a trend for me; it’s a position.
For someone whose life’s work is building brands that are impossible to ignore, it is perhaps the most honest color I could have chosen.
Red is often associated with energy and urgency, which is why it appears in the world’s most recognizable brand identities. It is one of the oldest pigments used by humans, dating back over 40,000 years.
Contact
Let’s Work Together
Have a brand, a project, or an idea in mind? Get in touch to explore how it can be shaped into a distinctive brand.