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Advertising is an Old Fashion !!

Note: This photo from BoTW

Advertising is not branding, also we can’t say that promoting is one of the brand classifications. Brand refers to name, logo, and slogan that builded by experiences, experiments, services provided and success stories, either with clients or employees in the facilites.

What advertisers offer is link the relationship between the client and the brand, depending on the vision, mission and business strategy. This phenomenon is still happen in too many advertising agencies, so this is the misunderstanding between advertising and branding.

If you think a little about what really happens in the advertising laboratories and meeting rooms between advertising agency and their clients, you’ll find the total (core) hole conversation is all about how will appear the product in the design, and the way of highlight thrill of the best aspects, and how pealing weakness in the consumer and product, the signals and the referendums that determines the success of this appearance, and finally how using the knowledge of the design techniques in good ways. So, the hole idea is about the final layout of the branding and the product after design!

With the rapidly development of advertising in these days, we need to build strong relationship between the prodcut and the consumer, also between brand and client for longest time, by making the client live a special experiment by get enough experience and comprehensive information of the product, in the time that ad-agency was only extension of the target brand with a clear vision that sends us the message, idea of its brand and catch our mind. Advertising campaign was not only used to convince or tell about an unique product or new changes?? Interactive tools attract us to interact with it.

So, by this point the branding experts can a speculate the extinction of ad-agency in the near future, and will not be there any thing called advertising or advertising campaign, there is researches say that branding is living now stronger more than any other time in the past, cause it the breaking news and the most interest field in all departments in the facility.

There is a huge change will happen to many companies and their advertising target, and how determine the budget, and this makes us wondering and asking if we are really need to spend large number of money every year for marketing and advertising campaign, while at these days self-promotion by consumer for the branding is the best value and the important more than any other time.

Well, this push us to say that advertising is an old fashion.