Biography

Yasser Abdulhafedh Al Humaikani, I was born in 1983 and my interest in graphic design and calligraphy started at the young age of ten with filling spaces with drawn signages and posters in my primary school. I started up my business in Saudi Arabia in 2000 when I worked in ladies fashion design showroom, then I joined to work with many corporates; secretary in Buth media company 2001, graphic designer in Gloma advertising agency 2002, graphic designer in private office 2003, art director in Vector Art agency 2004. Afterwards I then founded LogoFeel in August 2005, producing my experience especially in advertising and art direction. Then I worked as a multimedia desiger in Masa company in 2005, creative director in Pencil company 2008, and end as a creative director with Al Elm Company 2009-2011.

No I’m full-time directing “Marcens” branding agency which creates, designs and develops brands for big business, corporaties, products, important persons, awards, and events.

During the past nine years, I’ve proudly managed, established, and developed many brands locally and globally: Lusin Restaurant. The corporate identity and some of new brands of Al Elm Company. HRH Prince Abdullah Bin Bandar Companies and Private Office. Kingdom Markets Advertising Newspaper. Princess Al Anood Center for Youth Development “Warif”. Weqaya. Deals Company. Forsan Foods Company and Forsan Groceria. Liter Petrol Stations. Bursa Carpet. Riyadh Real Estate Exhibition 13 (RestaTex 2010). Saudi eHealth Conference 2010. Sadeed Financial Advisory. KACST (NBRC and ETRC Centers). MADA. Masheed Real Estate. Al Umma and For Shabab Magazines. Nashmyah (Product by Alremaya). Alaskar Holding Group. Al Wataniya Company. CHE. For more information about these projects pleas visit Works or LogoFeel or Behance.

I’ve many certificates that developed my skills and business experience: Build & Design The Brand Identity, Sketches Analysis, Graphology & Handwriting Analysis, Building & Developing Corporate Identity, The Main Mistakes of Advertising & Promotion Strategies, Marketing Concepts, Introduction of TV Production Arts, and Silver Award of Calligraphy Competition.

I love the adventures and discovering the creative arts around the world. My favorite hobbies are writing, photography and diving, I dived in many locations; Red Sea (in Saudi Arabia and Egypt), Langkawi Island (In Malaysia), Arabian Gulf (In Saudi Arabia) with an official memberships from PADI. Further, I have a membership with The Arabic Toastmasters.